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| THE “SEARCH” IS OVER... | GeoSearch, the leader in GIS recruitment solutions, has begun 2005 with new Sales and Marketing Plans. This Colorado-based company met with Global Marketing Insights, Inc. last year at a conference in Denver, Colorado where President, Jessica Touchard, began the process that lead to the Global Marketing team’s visit in December, 2004 to work with GeoSearch.
While this successful company had a great many ideas and past successes during their 17-year history, the ideas sometimes resided in the head of Rich Serby, CEO. Working with a methodology provided by Global Marketing, the GeoSearch team was able to document and discuss Rich’s ideas, as well as contribute new ideas from the entire team.
When the 2-1/2 day Sales and Marketing program had been completed, the excited (and a bit tired) GeoSearch team had their Mission, goals, objectives and tactics to move into 2005 and beyond in a more focused and aggressive manner.
“GeoSearch, Inc. has been positioned well in the geospatial market throughout the years, and Global Marketing was able to help in the process of structuring the company to serve our clients better on a national level. 2005 is going to be a great year of growth for the industry and our company,” states Jessica Touchard, President of GeoSearch, Inc.
For information on GeoSearch, visit their website at www.geosearch.com.
|  | | NOAA CONTRACT | Global Marketing Insights, Inc. Awarded NOAA Satellite and Information Services Contract for International Remote Sensing Technology Market Research
Cleveland, OH, February 2005 ¬– The U.S. National Oceanic and Atmospheric Administration (NOAA) Satellite and Information Services division, has awarded Global Marketing Insights, Inc. a contract to complete a market research study of the international Remote Sensing Market in aerial and satellite data technologies.
NOAA is dedicated to enhancing economic security and national safety through the prediction and research of weather and climate-related events and providing environmental stewardship of the U.S. coastal and marine resources as well as supporting international countries in climate related events.
This study includes a five and ten year analysis of the Political, Economic and Technical Trends impacting the Remote Sensing Industry globally. A key segment of this research will be completed by collecting information from respondents on-line. The surveys encompass political and economic trend information impacting the remote sensing industry, as well as technology information concerning the Aerial Film, Aerial Digital, Aerial Sensors, Satellites, and Remote Sensing Hardware and Software sectors.
The NOAA Satellite and Information Services remote sensing surveys can be accessed by logging onto www.empliant.com/NOAA-remote-sensing-research. A respondent simply clicks on the appropriate link based on their background in order to complete this brief (5-8 minute) survey. A respondent may fill out more than one survey based on their area of expertise and interest. The survey information is being collected real-time in order to obtain statistical research based on the current responses. These surveys are targeted worldwide to the commercial end users and producers of these technologies, ground station data collectors, value added providers and processors of remotely sensed data, as well as academic and government users of remote sensing technologies. The final research project will be publicly available and will be completed by the end of 2005.
Dr. Shawana P. Johnson, President of Global Marketing Insights, Inc. said, “Our team of research analysts will utilize Global Marketing Insights, Inc. own database of geospatial contacts worldwide to complete this research as well as work with our existing network of geospatial firms and associations globally such as MAPPS, GeoSearch, OrbImage, LizardTech, Space Imaging, Intergraph, and Corbley Communications who have agreed to host the research URL on their websites, as well as contact their users to encourage them to complete the surveys. We encourage others to become part of this valuable research team.” For more information on becoming a research team member please call 440-879-3100 or email sherryloy@globalinsights.com and refer to the NOAA Remote Sensing Research.
Established in 1997, Global Marketing Insights, Inc. provides a wide range of market research services, including targeted product/service market studies and competitive market research. Global Marketing Insights, Inc. provides strategic planning and market research to government agencies and private sector firms seeking to develop their geospatial business interests. Global Marketing Insights, Inc. is headquartered in Cleveland, Ohio. Log onto our website in order to complete a NOAA Satellite and Information Services Remote Sensing Research survey at www.globalinsights.com.
|  | | KEYSTONE AERIAL SURVEYS PERFORMS | Let’s hear it for the coach. Keystone Aerial Surveys’ owners Mary Potter, President, and Ken Potter, Vice President of Operations, sharpened their coaching skills by attending a workshop on Performance Coaching with Global Marketing Insights’ Senior Associate, Pamela Ziss.
The Potters determined that they would like to know more about helping others to be the best they can be. The one-day Performance Coaching workshop provided the “shot in the arm” for which they were looking. The workshop reviewed the fundamentals for effectively coaching for improved performance by covering basic coaching and feedback skills, as well as reviewing the necessary means for communication through questioning and active listening.
While Mary and Ken chose to be the first at Keystone to learn the Performance Coaching Skills, their plan is to offer the session to all Managers so the entire team will maximize their skills and their potential.
Keystone Aerial’s growth and ongoing success has been driven by the focused commitment and enthusiasm of the team and their close “family” culture. As a part of their most recent growth, they added a Finance Manger to their team. The search for this individual was conducted with the assistance of Global Marketing Insights, Inc.
Keystone Aerial wanted to find just the right match of skill, experience and attitude that would easily blend into their culture. After reviewing numerous resumes and interviewing a number of candidates, the finalists met with Mary and Ken and a decision was made. Mr. Anthony (Tony) Darpino joined the Keystone team!
These two recent events have added to the already exciting activities in which Keystone has engaged.
|  | | ALLPOINTS GIS HEADS EAST | Drew Stephens, President of AllPoints GIS in Boulder Colorado, and Director, Tom Dudley, headed east to Global Marketing Insight’s headquarters in Ohio to participate in executive training.
The two-day intensive training session targeted building a marketing plan for effective trade show participation in the ESRI User Conference, as well as creating a plan for future show activity effectiveness.
The executive team was also involved in fine tuning their own sales skills as they learned Strategic Selling Skills, a methodology focusing on communication, getting to the right person, and closing the sale.
The Boulder boys enjoyed their stay in the greater Cleveland area with a trip to Jacob’s Field, home of the Cleveland Indians, for a baseball game and then on to Cleveland’s Rock and Roll Hall of Fame and Museum.
Stephens said, “The session at Global Marketing was wonderfully informative and valuable for our current market position.”
AllPoints GIS provides business and GIS training and consulting to natural resource companies and local governments, as well as assistance with FEMA’s HAZUS (hazard mitigation and assessment) software.
For more information on Global Marketing Insights training sessions, contact Pamela Ziss, Senior Associate, at: 440 879-3100.
|  | | GLOBAL MARKETING INSIGHTS INC. LAUNCHES NOAA INTERNATIONAL REMOTE SENSING TECHNOLOGY MARKET STUDY | Cleveland, OH, 1 March 2005 ¬– Under a contract with the U.S. National Oceanic and Atmospheric Administration (NOAA) Satellite and Information Services Division, Global Marketing Insights Inc. has launched a comprehensive research study of international remote sensing markets for aerial and satellite data technologies.
This study includes a five- and 10-year analysis of the political, economic and technical trends impacting the remote sensing industry globally. A key aspect of this research will be completed by collecting information from respondents on-line. The surveys encompass political and economic trend information impacting the remote sensing industry, as well as technology information concerning the Aerial Film, Aerial Digital, Aerial Sensors, Satellites, and Remote Sensing Hardware and Software sectors.
Individuals from all segments of the worldwide aerial and satellite remote sensing industry are invited to participate in the study by logging onto www.empliant.com/NOAA-remote-sensing-research. Respondents may simply click on the appropriate link based on their background to complete this brief (5-8 minute) survey. Respondents may fill out more than one survey based on their areas of expertise and interest.
The survey information is being collected real-time in order to obtain statistical research based on the current responses. These surveys are targeted worldwide to the commercial end users and producers of these technologies, ground stations, data collectors, value added providers and processors of remotely sensed data, as well as academic and government users of remote sensing technologies. The final research project will be publicly available and will be completed by the end of 2005.
Dr. Shawana P. Johnson, President of Global Marketing Insights Inc. said, “Our team of research analysts will utilize Global Marketing Insights Inc. own database of geospatial contacts worldwide to complete this research as well as work with our existing network of geospatial firms and associations globally such as MAPPS, GeoSearch, ORBIMAGE, LizardTech, Space Imaging, Intergraph, and Corbley Communications who have agreed to host the research URL on their websites, as well as contact their users to encourage them to complete the surveys. We encourage others to become part of this valuable research team.”
For more information on becoming a research team member please call 440-879-3100 or email sherryloy@globalinsights.com and refer to the NOAA Remote Sensing Research.
Established in 1997, Global Marketing Insights, Inc. provides a wide range of market research services, including targeted product/service market studies and competitive market research. Global Marketing Insights, Inc. provides strategic planning and market research to government agencies and private sector firms seeking to develop their geospatial business interests. Global Marketing Insights Inc. is headquartered in Cleveland, Ohio. Log onto the Global Marketing web site to complete a NOAA Satellite and Information Services Remote Sensing Research survey at www.globalinsights.com.
As the sponsor of the research initiative, NOAA is dedicated to enhancing economic security and national safety through the prediction and research of weather and climate-related events and providing environmental stewardship of the U.S. coastal and marine resources as well as supporting international countries in climate related events.
| | | CORBLEY COMMUNICATIONS LAUNCHES SMALL BUSINESS DEVELOPMENT PROGRAM | Corbley Communications Inc. has launched a Small Business Development Program to provide public relations services to geospatial firms that have fewer than 12 employees or have been in business less than five years. Public relations services will be offered to these businesses at special reduced rates for a period of two years.
Our goal is to help small and newly formed geospatial companies grow their businesses by implementing cost-effective public relations practices and strategies,¡¨ said Kevin Corbley, the owner and founder of Corbley Communications, Inc.
Headquartered in Winchester, Va., just outside the Washington, D.C. area, Corbley Communications, Inc. has been providing public relations services to the worldwide geospatial industry since 1993. Corbley Communications¡¦ clients come from every sector of the remote sensing, digital mapping and GIS industry, and they include software developers, value-added solutions providers, aerial survey firms and satellite operators.
The Corbley Communications Small Business Development Program offers public relations services, consulting and training to qualified companies in all segments of the geotechnologies industry. The program is designed specifically for small businesses that want to improve profitability by raising their profiles in the marketplace and promoting their geospatial products domestically or internationally.
Offered services include:
- Public Relations Campaign Development
- Press Release Writing and Distribution
- Feature Article Writing and Placement
- Web Content Production
For small businesses that prefer to plan and implement their public relations programs internally, Corbley Communications provides consulting and training customized to support the sales and marketing objectives of geospatial organizations.
For more information on the Small Business Development Program, call Corbley Communications at 540-667-2511 or visit www.corbleycommunications.com and click on Small Business Program.
|  | | INTERNATIONAL REMOTE SENSING RESEARCH | Global Marketing Insights, Inc. has had tremendous response and support for the NOAA Satellite and Information Service Remote Sensing Research Project, with a total of 1100 surveys completed to date. The project is designed to focus and acquire research in the domestic and international remote sensing market sector. Surveys that were completed as of May 6, 2005 were analyzed and used to compile a first-look draft delivered to NOAA Satellite and Information Service on July 13, 2005. This research was collected at various tradeshows, conferences and online links generated by emails from both Global Marketing Insights, Inc. and their Alliance Partners network.
Global Marketing Insights, Inc. has 20 alliance partners that are actively sending emails on a weekly basis and posting the survey link to their company websites. This has assisted Global Marketing Insights, Inc. in reaching more areas within the remote sensing industry, allowing the most diverse input within the US and international market sectors.
Of the 1100 surveys completed, the preliminary research report shows that the most popular questions concern political, economic, environment, and technical trends impacting the remote sensing industry in the years 2010 and 2015. In addition to selecting from trend lists, most respondents provided additional insight and comments with regard to these trends. The Government sector leads with a total of 30% in the Percentage of Surveys Completed by Category section, with Commercial End Users coming in second at 24%. Global Marketing Insights, Inc. will continue to collect surveys until September 1, 2005 through the on-line site and will focus on collecting over 100 personal interviews at the ESRI International Conference July 25 – 29, 2005.
Please stop by Global Marketing Insights, Inc.’s Booth 1406 to speak to one of their senior associates and participate in an interview or complete a survey. The final research report is scheduled to be delivered to NOAA Satellite and Information Service later this year.
THANK YOU TO ALL the Research Alliance Partners.
|  | | GLOBAL MARKETING INSIGHTS, INC. COMPLETES MARKET RESEARCH FOR SPECTRUM MAPPING, LLC | Spectrum Mapping, a leader in LiDAR data processing, worked with Global Marketing Insight’s research team to assist in discovering a potential new line of business. Researchers contacted over 20 potential and existing Spectrum clients to determine their desire to have their LiDAR processing performed by Spectrum.
Global’s research team worked with Spectrum’s executives in the development of a research questionnaire, addressing areas relating to LiDAR and the use of LiDAR imagery, its processing and future potential LiDAR projects.
Key executive managers at companies working in the LiDAR area responded with their projects, future plans, and desire to pursue a relationship with Spectum Mapping.
President, Don Wicks was surprised with the immediate response of several companies’ requests for an immediate call from Mr. Wicks, resulting business opportunities, even before the research project concluded.
To obtain additional information on Spectrum Mapping, visit their website at www.spectrummapping.com.
|  | | GEO VANTAGE SEES THE FOREST (from the trees) | GeoVantage, a provider of remote sensing solutions for dozens of major corporations, government agencies and municipalities for a wide range of areas such as forestry, agriculture, urban planning and environmental management applications, worked with Global Marketing Insights’ research team to expand their sales lead potential.
Karen Renzi, Marketing Manager, provided an expanded database to GeoVantage’s sales team responsible for the forestry industry segment, by working closely with the research team at Global. This resulted in a more robust sales lead potential base, and a number of “hot leads” for the sales team’s immediate attention.
Vice President of Sales and Marketing, Matthew Herring, provided ideas and input in the creation of a telephone interview that was used to contact new forestry managers, planners and consultants. This survey provided GeoVantage with detailed information that will assist the sales team’s efforts in making additional contact and potentially closing a sale.
“Our sales team had a working database that they had been using effectively, however with the assistance of Global’s team, their time and effort can be focused on qualified leads, rather than spending time “cold calling”, said Herring. “These additional contacts will enable them to expand their sales activities with a greater likelihood of success.”
GeoVantage leverages cutting-edge technology to deliver georegistered, orthorectified aerial imagery in full color and near infrared. Twenty-two state-of-the-art sensors composed of integrated GPS, inertial measurement units and 4-band digital cameras enable rapid response and worldwide geographic coverage. For more information on GeoVantage, visit their website at www.geovantage.com.
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