Market Research
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The deliverables of the research provided by Global Marketing Insights, Inc. provide valid/current research reports, guaranteed research sample population, surveys completed by personal interviews or specific industry conferences, guaranteed industry partner meeting opportunities/sales meetings, or complete competitive analysis based on specific client needs.
Multi-Method Research
The combination of quantitative (web based surveys) and qualitative (focus group and personal interviews) research to produce a more diverse, accurate and statistically strong study.
Quantitative research utilizes SPSS and Excel, surveys a valid, statistical sample, provides results which can be correlated in many ways for at least one year, and is easy to understand.
Qualitative research is based on verifiable samples of information, is thorough enough to provide valid results, is typically less expensive than quantitative research, and includes a detailed report.
Literature Review utilizes standard research methodologies, provides an in-depth and pure look into the topic researched, and provides a comparison of the research to the needs of your organization.
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